Digipaks

The aim of a digipak used by record labels is to promote the sales of its artists, in the same way the video does. However, its features gives fans multiple reasons to buy a CD rather than just downloading the content via a website such as iTunes. A digipak will promote the artists by creating a brand identity. It will represent them in a particular way whilst paying close attention to the target audience and specific genre of music.

Conventions of a digipak; usually created 4 or 6 plate folded piece of card with a CD case in the middle.
Can also include:
A DVD
Lyric book
List of songs
Artist photo or image

My chosen song and artist

My chosen UNSIGNED artist is Andie Case.

Everythings a REMIX - Kirby Ferguson

Remix: to combine and/or edit existing material to produce something new. 

Factors linked with producing a remix include; coping which is to reproduce, knockoffs which is reproducing a worse copy, sampling, copyright which is the laws and legislation when using another artists material and emulation.  

Everything is a remix is a theory within postmodern media, and gives the idea that nothing is real. It also suggests there is no one sense of truth with reality as nothing is original anymore. 

There are a range of techniques that help us to understand media texts as postmodern:

Bricolage- the process of assembling artefacts from bits and pieces of other things

1) Genre hybridisation; mixing different genres together 

2) Recycling old forms; previously used material

3) Mixing high and low culture (kitsch)

Intertexualtiy- the mutliple ways that a text is entangled with or contains references to other texts. 

Pastiche- (copying in tribute) and Parody (copying with jest). 

Confusions over time and space- the subversion of classical cinematic conventions e.g. fragmented narratives, time bending. 

Self reflexiveness / self referentiality- texts that openly reflect upon their own processes of artful composition. 

Metafiction- fiction that deals with fiction and its conventions. 

Style over content- the image and visual excitement over narrative coherence. 

Flattening of affect- technology, violence, drugs and the media lead to detached, emotionless lives. 

Altered states- drugs and technology provide a darker gateway to new internal realities. 

More human than human- artificial intelligence, robots and cybernetics seek to enhance or replace humanity. 

 

Mr V

this is a list of the reasons why 

Initially, I was just making a simple music video to achieve a grade at A Level. However, I now realise that due to audience and reception theory viewers want more. Some viewers look to find emotional attachments with in song lyrics and/or what happens within the music video. For example, people going through a breakup may seek a classic love song as these tend to promote the idea that everyone can find true love and happiness when they find the right person; so the viewer will aspire to stay strong and move forward.

Analysis 6

                                           

At a Clippers' game on the court-side
Watch a nigga' shoot like a .4-5
They mad at me, too, I got more fire
When these bitches see you "go home, Roger" (Go home, Roger)
Tia and Tamara in my bed I'm a smart guy
I ain't fucking with you niggas like apartheid
Hits on my list, check my archive
I'm something so immaculate
Instead of asking what's happenin' rather blastin'
Jackson 5 in the back of an Acura, acting blacker
Than a Bernie Mac, some Charlie Murphys and Akon
The girls that you brought man, where are they from?
Where are they from? We were playin' Playstation
Why you standin' there, say som', girl say som'
No, this ain't a vacation, this is my house, my house

[Hook (x2)]

[Verse 2: Childish Gambino]
Bought a new bath, 8K, nigga
Wanna take shots? AK, nigga
When I ball, I'mma ball King James, nigga
Uncle Ben in my hand, make change, nigga
And I'm out of this world like Tang, nigga
That's a space bar, man, I hate y'all
You only come around when you want to play pool in my hot tub
Ice cream paint job in the garage
I had a menage, and murdered the vaj'
But, afterwards, it was awkward as fuck
Cause I'm nervous as fuck and could not get it up
I-I-I-I-I need a minute, cold water to the face
I-I-I couldn't finish, got the uber from her place
On my porch smoking vapor, hit with the Sunday paper
Listening to the neighbors...

[Hook]

[Outro]
Our neighbors
All alone, no no no no

Analysis 5

The 1975 - Chocolate

Hey, now I call it a split 'cause I know that you will

Uh, oh, you bite your friends like chocolate
And you said, "We go where nobody knows, we got guns hidden under our petticoats.
No, we're never gonna quit it, no, we're never gonna quit it, no."

Now run, run away from the boys in the blue,
Oh, my car smells like chocolate
Hey, now I think about what to do, I think about what to say, I think about how to think
Pause it, play it, pause it, play it, pause it

Oh, we go where nobody knows, we've guns hidden under our petticoats
We're never gonna quit it, no, we're never gonna quit it, no
Yeah, we're dressed in black from head to toe,
We've got guns hidden under our petticoats.
No, we're never gonna quit it, no, we're never gonna quit it, no

"Now, you're never gonna quit it, now you're never gonna quit it, now you're never gonna quit it
If you don't stop smoking it," that's what she said.
She said, "We're dressed in black, head to toe.
We've got guns hidden under our petticoats.
And "We're never gonna quit it, no, we're never gonna quit it, no."

Hey, now we're building up speed as we're approaching the hill
Oh, my hair smells like chocolate
Hey, now you say you're gonna quit it but you're never gonna quit it
Go get it, go get it, go get it, go get it, go
And play it cool!

Oh, you said we go where nobody knows, we've guns hidden under our petticoats
No, we're never gonna quit it, no, we're never gonna quit it, no
Yeah, we're dressed in black from head to toe,
We've got guns hidden under our petticoats
We're never gonna quit it, no, we're never gonna quit it, no

Well, I think we better go,
Seriously better go
Said the feds are here you know
Seriously better go, oh, oh,

Well, I think we better go
Said the feds are here you know
Said Rebecca better know
Seriously better go

We go where nobody knows, we've guns hidden under our petticoats
No, we're never gonna quit it, no, we're never gonna quit it, no
Yeah, we're dressed in black from head to toe,
We've guns hidden under our petticoats
We're never gonna quit it, no, we're never gonna quit it, no
No, no, no

Well, I think we better go,
Seriously better go
Said the feds are here you know
Seriously better go, oh, oh,

Well, I think we better go
Said the feds are here you know
Said Rebecca better know
Seriously better go